As a franchise coach, I speak with people on a daily basis who are interested in becoming entrepreneurs. What surprises many people is that I never start by discussing available franchise opportunities.
Instead of leading with “Which franchise are you interested in exploring,” I ask questions like “Why do you want to become a business owner?” and “Why do you think business ownership is the best path for you at this time in your life?”
This is important for any franchise consultant, franchise-development executive or prospective franchisee because a lot of valuable time and money can be wasted if a prospect does not consider his or her personal needs, wants and motivations. Just because a prospective franchisee has the finances and experiences necessary to buy into a franchise doesn’t necessarily mean he or she should.
So before exploring specific franchise opportunities, aspiring entrepreneurs should be sure they possess the following six essential traits: