On Thanksgiving Day 2014, mobile traffic surpassed desktop traffic for the first time with 52.1 percent of all online traffic coming from smartphones and tablets, according to IBM. Additionally, close to 28 percent of all online sales came from mobile devices, an increase of 28.2 percent compared to 2013.
The click behavior and checkout expectations of mobile shoppers differs significantly from desktop shoppers. To stay ahead of the curve and maximize conversion rates for the long-run, websites must not only have a dedicated mobile version or responsive layout but also be optimized for mobile conversions.
Here is a list of 10 changes that should instantly increase mobile conversion rates.