Every agency owner should be looking to the future, and that means having the ability to scale their business. Yet, many agencies run into some specific and common challenges when trying to do so. There’s a huge difference between keeping your first client happy and keeping 100 or more clients satisfied.
“Should you hire young talent or bring in experienced leaders?" Asks marketing consultant Brian Hughes. "Should you raise another round of capital or opt for an early exit? Suddenly, your early startup struggles seem easy. As the founder of a fledgling startup, you saw the path forward as pretty clear. But, now? You’re in unchartered waters. So, what’s next?
Scaling too quickly, before you have the right systems and platforms in place, can hurt your reputation and dampen your growth potential. When it’s time to make that leap, will you be ready? Let’s look at five specific tactics you can implement now, to ease the path toward real, sustainable scale.