Innovators

What's the Right Car for Hauling 2,000 Burritos?

Three food startups explain how they chose their fleet.
Magazine Contributor
2 min read

This story appears in the October 2016 issue of Entrepreneur. Subscribe »

Ever wonder how food startups choose the right cars for their companies? These three startups let us in on their decision-making

 

 

What's the Right Car for Hauling 2,000 Burritos?

Dang Foods (Berkeley, Calif.)

 

Toyota Prius

Dang Foods (Berkeley, Calif.)

 

“We make all-natural foods like coconut chips and onion chips, and want to mirror that ethos in sustainable practices across the company. So we use solar panels and green cleaning products at HQ and recyclable shipping, and we chose the Toyota Prius for our company cars. As hybrids, they save us money on gas and reduce emissions. It’s a bonus that the car is modern, unique and fun, which fits with our brand palette.”
-- Vincent Kitirattragarn, founder
What's the Right Car for Hauling 2,000 Burritos?

Vital Farms (Austin, Tex.)

 

Subaru Outback

Vital Farms (Austin, Tex.)

 

“Our founder made his early egg deliveries with his Outback. When it came time to purchase a fleet, we followed industry recommendations and bought seven pickup trucks, but we were struck by how pricey those gas-guzzlers were. Almost out of a sense of nostalgia, we considered switching to the Outback. It ticked every box: great gas mileage, all-wheel drive, remarkable reliability. Today we have a fleet of 13 that we use to service our farms. We chose white to portray a sense of transparency and honesty: We aren’t trying to hide any dirt with a white car.”
-- Russell Diez-Canseco, president and COO
What's the Right Car for Hauling 2,000 Burritos?

Pancheros Mexican Grill (Coralville, Iowa)

 

Jeep Renegade

Pancheros Mexican Grill (Coralville, Iowa)

 

“We’re a fast-casual burrito franchise across the Midwest, and our fleet is made up of five new Renegades. They act as great billboards wrapped in our branding, but they’re also functional: We can efficiently transport equipment -- like the 100-plus-pound tortilla press we use, or the 2,000 burritos we recently brought to a local dance marathon. Our brand needs cars that are meant to go to work.”
-- Barry Nelson, VP of operations
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

  • What's the Right Car for Hauling 2,000 Burritos?
  • Dang Foods (Berkeley, Calif.)
  • Vital Farms (Austin, Tex.)
  • Pancheros Mexican Grill (Coralville, Iowa)
Next Slide