What Rules Did You Break While Creating Your Business?
Rules are a comfortable idea. They make you feel safe when you’re taking a big decision like starting or growing a business. But do you think Steve Jobs or Jeff Bezos followed the book while creating their empire? Certainly not. We asked startup founders across the Asia-Pacific region, whether they ever broke a rule and why. Here’s what they had to say.
-- With inputs from Nidhi Singh and Komal Nathani
JEMMA GREEN, Co-founder and Chair, Power Ledger
PRAKASH GOVINDAN, Co-founder and CTO, Gradiant Corporation
NILESH MAKWANA, CEO, Illuminance Solutions
SANDHYA SRIRAM, CEO, Shiok Meats
GREG MARTIN, Group CEO, The Praxis Company
We broke the rule that going digital is necessary for innovation. Instead, we blazed ahead to create a traditional, yet continuously innovative gameplay instead. I remember my very first big boss once said to me, “When everyone else is zigging, you must zag.”