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A Journalist's Melting Pot

Helium helps online writers' voices be heard above the noise.

This story appears in the June 2009 issue of Start Up.

Who: Mark Ranalli of
What: Online and community
Where: Andover, Mass.
When: Started in 2006
Startup costs: more than $10 million

While it's easy for writers to get their voices heard by publishing their work on blogs or other forums, Mark Ranalli realized that is just as easily lost in the chaos of the web. "The has been flooded with unfiltered content," Ranalli says. "The end result is analogous to a crowded room of people shouting at each other. Nobody can be heard."

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