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Building the Brand, the Team and the Legends Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

In this video, The Playbook host David Meltzer and Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, break down the development of a better business community through the team's newest endeavor, Formation.

Related: This Cancer Survivor Says You Should Pursue Significance, Not Success

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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