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A Novel Dilemma

To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.

By Don Debelak •

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneurs: BrianGlover, 35, and Francisco Guerra, 34, founders of Drink SafeTechnology in Plantation, Florida

Product Description: TheDate-Rape Drug Personal Test Kit is a business-card-sized teststrip designed to reveal the presence of two of the most populardate-rape drugs, gamma hydroxybutyrate (GHB) and ketamine. Userssimply place a few drops of their drinks on the card's two testcircles. If either test circle turns blue, it's an indicationthe drink could be tainted. The product sells nationwide for $1.25per card, or $7 for 10 cards at convenience and grocery stores.

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