A Novel Dilemma
To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
Opinions expressed by Entrepreneur contributors are their own.
The Entrepreneurs: BrianGlover, 35, and Francisco Guerra, 34, founders of Drink SafeTechnology in Plantation, Florida
Product Description: TheDate-Rape Drug Personal Test Kit is a business-card-sized teststrip designed to reveal the presence of two of the most populardate-rape drugs, gamma hydroxybutyrate (GHB) and ketamine. Userssimply place a few drops of their drinks on the card's two testcircles. If either test circle turns blue, it's an indicationthe drink could be tainted. The product sells nationwide for $1.25per card, or $7 for 10 cards at convenience and grocery stores.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve