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Cool Aid

Don't go the startup route alone. Help is right around the corner--and it's free.

By Geoff Williams • May 5, 2006 Originally published Feb 2, 2003

Opinions expressed by Entrepreneur contributors are their own.

Free. The word feels like a fantasy, or maybe a sick joke. Afterall, you can't make a move without spending money. Walk 10feet, and you're 10 steps closer to buying new shoes.

If you're starting your own business, the word"free" seems like an even more distant dream. Everypotential expense seems magnified because your startup funds areprobably pretty skimpy. If part of your business plan is to checkvending machines for uncollected coins in the change slot,you've come to the right place.

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