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Experts Wanted

What it really takes to succeed as a consultant

By Pamela Rohland

Opinions expressed by Entrepreneur contributors are their own.

With the economy in overdrive and com-panies hungry to stayahead of the competition, consultants are in high demand.Consulting is a $100 billion-dollar-per-year industry with morethan 1.5 million practitioners, according to Winford E. Holland, aHouston consultant with Holland & Davis Inc. and author ofChange is the Rule (Dearborn TradePublishing).

No wonder entrepreneurs with a lot of expertise but littlestart-up capital find consulting appealing-for the price of somebasic office equipment and a stack of business cards, they can flysolo. But is making a living as a consultant really as easy as itlooks? Holland provides insights into the business of helpingbusinesses.

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