Going Once, Going Twice
Sold! Whether you're buying or selling stock, the IPO auction may be the best way for you to get a fair deal.
By David R. Evanson •
Opinions expressed by Entrepreneur contributors are their own.
I should have known there would be trouble when the Gen X andGen Y intelligentsia were proclaiming that the run-ups in theprices of technology IPOs were actually "branding events"for those companies. Where are those brands now?
The fact is, an IPO is no more than a capital markets event. Thedanger you'll run into thinking otherwise is aptly demonstratedby the case of Versata Inc., an e-commerce "provider ofsoftware and services that automate the development, deployment andchange management of transaction-intensive, process-orientede-business applications." Whatever.
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