For Subscribers

Just for You

Your startup can make customers smile if you let them design their own retail experiences.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

The thrill of creating your own product, of being the only onein the world who has something--consumers love that sensation. Withcompanies such as Cold Stone Creamery letting patrons choose a mixof flavors to suit any particular sweet tooth, people are primedfor personalization. "We [as consumers] crave feeling special.We crave being able to get our creativity in our own product,"says Wes Moss, author of Starting From Scratch:Secrets From 21 Ordinary People Who Made theEntrepreneurial Leap. "In any customization business, whatan entrepreneur is really doing is empowering the consumer.You're embracing the consumer's creativity and helping italong."

You'll need tons of upfront preparation to launch apersonalized business. Research whether there is a desire for yourparticular customized product or service. Moss suggests consideringindustries where there's somewhat of a luxury feel and offeringproducts that customers are willing to splurge on. And manage thenumber of choices you give customers--a huge menu board with 150options will overwhelm them. Says Moss, "Focus customers onseveral choices--[numbers like] 20, 10 or 3 are manageable."Then you can offer more options with ancillary add-ons.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.


How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

Singer Jewel Says Her Mom Allegedly Stole $100 Million From Her: 'I Woke Up and Realized She Embezzled All of My Money.'

The singer opened up about her estrangement from her mom and the alleged theft on the 'Verywell Mind Podcast.'

Business News

TikTok CEO Testifies in House Hearing: We Are Building 'Firewall' Around U.S. Data

The CEO of TikTok, Singapore-born Shou Chew, testified before Congress for the first time on Wednesday. He promised to safeguard U.S. data.

Green Entrepreneur

A Massive Hole In the Sun May Cause Dazzling Light Show Here On Earth

NASA says the coronal hole could blast the Earth with solar winds as early as Friday. What does this mean?