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Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneur: MelodyRoss, 31, founder of Chatterbox Inc. in Eagle, Idaho

Product Description:Chatterbox produces a variety of products for scrapbookenthusiasts. Ross has written six self-published books, including:The Scrapbooker's Best Friend, which is full of quotesand poems to include in a scrapbook; and Scrapbooker'sInstant Interviews, which helps scrapbookers elicit greatstories from their subjects. Her first breakthrough product was theJournaling Genie, a collection of 28 creative journaling templatesthat make it easier to create an attractive scrapbook. She alsosells coordinating papers, embellishments (such as scrapbookwindows), tags, borders and specialty fasteners and has patentspending on several products.

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