For Subscribers

Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.

By Don Debelak •

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneur: MelodyRoss, 31, founder of Chatterbox Inc. in Eagle, Idaho

Product Description:Chatterbox produces a variety of products for scrapbookenthusiasts. Ross has written six self-published books, including:The Scrapbooker's Best Friend, which is full of quotesand poems to include in a scrapbook; and Scrapbooker'sInstant Interviews, which helps scrapbookers elicit greatstories from their subjects. Her first breakthrough product was theJournaling Genie, a collection of 28 creative journaling templatesthat make it easier to create an attractive scrapbook. She alsosells coordinating papers, embellishments (such as scrapbookwindows), tags, borders and specialty fasteners and has patentspending on several products.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve
Join Now Log In

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Use These Words and Gestures to Impress Your Boss
Everything You Need to Know About Franchise Law
The Top 2% Swear By This Negotiation Tactic Most People Overlook

Most Popular

See all
Travel

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

By Mike Koenigs

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

By Amanda Breen

Growing a Business

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.

Childhood friends and Harvard grads Laura Schubert and Lillian Tung launched Fur to address the problem no one was talking about.

By Amanda Breen

Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.

By Tyler Lauletta

By Gabrielle Bienasz

Franchise

How to Bring Your Franchise to the Next Level With Marketing Automation

With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.

By Stephen Gould