Tired of trekking to an office space to run your business? If your boots weren't made for walking, here's how to take that business home.
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Think driving in traffic for two hours is a strong impetus tocreativity? Tom Seufert sure didn't. He was all set to rent theoriginal Lucas Films building in West Los Angeles to house hiscompany, Visual Music, when a friend suggested he take a drive downthe notorious 405 freeway during rush hour. "I drove it forthree days [and then] canceled all the orders," says Seufert,whose company has produced music scores for TV commercials andfeature films since 1981. "And I decided I wasn't going tolive my life that way, in my car for two hours a day,"
Seufert moved home instead, selling off a 7-foot-wide Englishconsole mixing board that had required him to lease commercialstudio space and replacing it with a small digital mixing board,which he complemented with a G3 computer and audio editingsoftware. He now collaborates with composers and musicians viacable modem. Even with softening advertising budgets, the move homein 1998 has proved profitable for Seufert, who had sales of$400,000 last year.
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