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Raiser's Edge

Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.

This story appears in the August 2002 issue of Entrepreneur. Subscribe »

If you're hoping to introduce a low-cost product to themarketplace, you're in for quite a challenge. You may havealready discovered that regular channels are especially hardto break into-products that sell at very low prices just don'tgenerate enough profit to cover all the costs retailers face whenadding a single-line product to the mix. Although the experiencefrustrates many inventors, there is another option you may not haveconsidered: through fund-raising.

It's a channel that worked out quite well for Ken Joyner.Back in the early days of his , Joyner was convinced he hada fabulous idea-he just needed a way to make it succeed.

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