Singular Sensation
It's your best product. Actually, it's your <I>only</I> product. But you can still get big retailers to take notice.
By Don Debelak •
Opinions expressed by Entrepreneur contributors are their own.
You've probably heard that big retailers tend to shy awayfrom one-product companies. Fact is, chain stores feel that withthe large amount of internal paperwork required to add a newvendor, it's not really worth their time to bother with aone-line company.
But that doesn't mean it's impossible to get theattention of big retailers with only one product. Case in point:Christopher Carter, 38, founder of Storm Master Corp. of Parker,Colorado, whose Gutter Pump has successfully made it to the shelvesof Home Depot stores. It was certainly a lucky break-penetratinglarge retail stores, even on a regional basis, is big business.Carter expects 2001 sales to hit $400,000, and 2002 promises to beeven better, as Home Depots in several other regions are expressinginterest in carrying his product.
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