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Singular Sensation

It's your best product. Actually, it's your <I>only</I> product. But you can still get big retailers to take notice.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

You've probably heard that big retailers tend to shy awayfrom one-product companies. Fact is, chain stores feel that withthe large amount of internal paperwork required to add a newvendor, it's not really worth their time to bother with aone-line company.

But that doesn't mean it's impossible to get theattention of big retailers with only one product. Case in point:Christopher Carter, 38, founder of Storm Master Corp. of Parker,Colorado, whose Gutter Pump has successfully made it to the shelvesof Home Depot stores. It was certainly a lucky break-penetratinglarge retail stores, even on a regional basis, is big business.Carter expects 2001 sales to hit $400,000, and 2002 promises to beeven better, as Home Depots in several other regions are expressinginterest in carrying his product.

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