Spreading Holiday Cheer To Your Customer, Part 1 Read why a simple smile can make a difference during the hectic shopping season.

As the holiday season nears, there's a great need forcourtesy and goodwill to flourish amidst the flurry of tinsel and"sale" signs. Running a business can be stressful--andthat stress often increases in December. What makes matters worseis that you're not the only one feeling the holiday frenzy:Harried customers can be demanding, cranky and just plain rude.

So why, in the midst of all this pressure, should you make aneffort to be courteous and kind? Several reasons come to mind:

1. It's the right thing to do. People arecoming to you to do business. They have chosen you over yourcompetitors, and you should be grateful for that. They're thereason you're in business, after all, so showing some extracourtesy should come with the territory.

2. You'll win customers for life by doinggood. Research has proven that people remember whenyou've done something extra, even if it's as simple ashelping customers carry their purchases to their car. Catering toyour clients' needs is a sure-fire way to win their loyalty.And remember: News like this travels at warp speed, and you'llsee more clients because of it. It may be the one thing that setsyou apart from competitors in a favorable way.

3. Courtesy greases your marketing wheels. Nothingcan help your business run more smoothly than having a positiveimage and congenial relationships with your customers. When youmake it easy for people to do business with you, when you go out ofyour way to treat your associates and clients with respect, andwhen you take time to make people feel important, you increase theimpact of your marketing efforts. In ads, press releases anddirect-mail pieces, you'll have legitimate praise from yourcustomers to share.

4. Courtesy is the glue that holds your businessrelationships together. People are aware of yourcompany's "personality." If you market yourself as"Your Friendly Corner Bakery," you'd better becertain that everyone who represents your company projects afriendly attitude toward your customers. When people feel goodabout your business's personality, it's easier for them totrust you and your marketing message.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential


Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.


How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula.

As leaders, we need to solve company problems effectively. We often have the urge to fix everything quickly, but is this system of problem-solving really sustainable?