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Secrets to presenting your great idea

This story appears in the July 1999 issue of Entrepreneur. Subscribe »

At some point, that great of yours must come out of hiding.If you're ever going to get it to market, you must communicateyour idea to others who can help you. It may be a manufacturer whowill make your product, it may be investors who will finance it foryou or it may be potential buyers. Whoever it is, it's crucialthat you have a well-thought-out presentation that quicklycommunicates your idea, grabs your listeners' attention, andexcites them enough to want to take part in your plans.

Your presentation can be made two ways: in writing or verbally.It's important to have both types of presentations prepared andready at a moment's notice. What if you're at a networkingevent and you realize the person you're speaking with might bea potential investor? If you've taken the time to prepare anoral presentation, you can take advantage of an unexpectedopportunity to make a pitch. Or if a friend knows someone who canhelp you, a formal written proposal that's ready to bedelivered overnight can provide an instant presentation of youridea while it's still fresh in the prospect's mind.

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