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Fit to Print

The scoop on starting your own magazine

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This story appears in the October 1999 issue of Business Start-Ups magazine.

Eric Shefferman had his own desktop comic book publishingbusiness, and his wife, Mary, was working as a medical editor for apublishing house in New York City, when something unexpectedhappened: They fell in love with a ferret.

The merry little mammal was about to bring them fame and, if notexactly fortune, then at least a whole new career path--as magazinepublishers. Like other entrepreneurs who decide to launch their ownmagazine, the Sheffermans thought their publication could succeed,despite fierce competition in the publishing industry.

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