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How Unforeseen Problems Can Be Your Sign to Push More Aggressively Outside pressure to back down may be a tip that you should consider pivoting.

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In this video, Entrepreneur Network partner MaRS Discovery District talks with CEO Caitlin McGregor about why startups should keep it straightforward when speaking with customers. McGregor's company, Plum.io, focuses on increasing diversity and innovation in the workplace.

Before Plum.io was going to accept an angel invesment, two problems suddenly cropped up. One was associated with a failure in licensing; another involved the fact Plum.io was mainly for a specific group of user who were obsessed with data. At one point, McGregor considered abandoning the company, but eventually she realized without Plum.io, she would similarly struggle to hire diverse, qualified candidates. From the experience, McGregor learned that the point you most want to turn around, may be the time to keep pushing forward.

Click the video to hear more from MaRS Discovery District and McGregor.

Related: Sharp Problem-Solving Skills (and AI) Helped This Tech Company Secure Microsoft as a Partner

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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