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Notions in Motion

Itching to turn an idea into reality? You've got to answer the call and take charge to make it happen.

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Some inventors readily come up with one idea after another, butthen get bogged down trying to market too many at a time. Notsurprisingly, ideas from entrepreneurs who lack focus oftenlanguish in the conception stage and never make it to market.

Luckily, that has not been the case for Randice-Lisa Altschul,an inventor who, at 42, has invented thousands of products andlicensed more than 200 games, toys and other products, includingboard games for Miami Vice, The Simpsons andTeenage Mutant Ninja Turtles, and the Turbo Fist and RacingFist action toys. With her company, Dieceland Technologies Corp. inCliffside Park, New York, Altschul is launching her biggest productyet, the Phone-Card-Phone. GE is set to handle North Americandistribution.

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