Managing Your Love For Work

You can run your own business and still love what you do.

Considering the driving force behind most new businesses is the entrepreneur's passion for his or her product or service, many new owners are taken by surprise when they realize just how little time they get to spend doing the work they love.

No matter what industry you're in, being the owner means you must pay attention to a variety of administrative and management details, not to mention marketing and selling. So what can you do to maximize the amount of time you're doing what you love and still effectively run your business? Here are a few tips:

Know your strengths and weaknesses. Understand which parts of the management and marketing processes you can and want to do, and which parts you need help with.

Set up a support team. Outsource the mundane tasks you'd prefer not to do, such as record-keeping, database management and other administrative chores. But avoid an "out of sight, out of mind" attitude. It's still your business, and you need to pay attention to what's going on.

Have the right tools. Today it's essential to have the necessary technology, particularly in terms of computers and communications, and to know how to use it. Having the right tools lets you use your time efficiently.

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