The Power Of Customer Testimonials

Let satisfied customers do the talking, and new clients will come a-walking.

One way to get feedback about how good of a job you're doingis to collect testimonials from customers who are pleased with yourbusiness. Either send them a follow-up questionnaire where they canwrite in comments, or call customers following a sale and ask a fewquestions. Then ask if you can use their comments in your marketingmaterials-this will flatter them and help you tremendously. Peoplerespond to testimonials from others in their industry or someone intheir particular circumstance. Once you know a prospect'sneeds, you can whip out your file and share the testimonial thatbest mirrors his or her need.

In addition, the process of collecting testimonials is anothergood way to do on-the-spot market research. You'll learn lotsby asking for feedback, and this affords you a way of keeping intouch with your customer base. Just calling for a "testimonialupdate" is a sure way of staying connected to yourclients.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Diversity

The Odds Are Still Stacked Against Women in Business. Here's How Young Women Can Defy Them.

As a woman running a seven-figure fintech consultancy, my success hasn't come without its fair share of challenges. Here are some key strategies to jump over the obstacles women face in the corporate world.

Marketing

After Getting Turned Down By Multiple Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She did It.

Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.