Addressing Your Internal Markets

If you think prospective customers are the only market you should be targeting, you're dead wrong.

You need to market internally as well. Even the best strategieswill not be maximized if your entire organization is not on board.Investing time in educating workers and communicating yourstrategies will optimize your efforts. If your employees don'tknow your goals and objectives, they can't possible conveythose to customers. When everyone in your company is in the loop,your entire staff will be contributing to your marketing effortsinstead of just you.

The owner of a small floral company worked with his staff on thesubject of a company philosophy before he ever opened his doors. Heexplained his take on the topic and then asked for their input.Together, they came up with a mission and a customer-servicephilosophy they all could live with and understand. They'vecontinued to get together to regularly update each other on howthings are working and to share success stories.

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