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Put It to the Test

Want to see if your product will be a hit? A trial run on eBay can shed some light on the subject.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

If you want to sell a product, go to eBay. If you want to test aproduct's viability, you can go to eBay, too.

That's what Richard Crouse and Pamela Phillips did when theywanted to gauge the demand for their newly invented BagLight, a small,convenient light that attaches to the insides of handbags. In 2002,after producing the first BagLight prototypes and receivingpositive feedback from friends and family, Crouse, 46, andPhillips, 43, wanted to see exactly what the average eBay handbagpurchaser would think about their unique product. "EBay'sthe big marketplace now on the Internet," says Crouse."It looked to me like a great way to jump-start myproject."

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