Expanding Your E-Commerce Site Through Registration

Once you've got your e-commerce site up and running, what's next?

How do you go beyond the basics of an e-commerce site? Here aresome features to consider adding to your online catalog:

  • Registration system. This is where your visitors sign upto become "members" at your site. Make registrationsimple and give tangible benefits for registering such as productsamples or discounts. Tie your registration system into youre-commerce system so that once a person registers and logs into thesite, the system remembers them when they return, offering themmore personalized marketing messages.
  • Member profiles. Let members create their own profileswhere they specify their preferences or build one automaticallybased on the items they purchase. Next time they shop, tie thisdatabase into your e-commerce system to show their favoriteproducts first, or offer them a discount on a product theypurchased months ago. Once you have their profile, you canrecommend products such as shampoo and conditioner when you knowtheir hair type.

These are only a few interactive ways you can make the most ofyour online catalog.

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