Use Technology To Give Yourself An Edge

Are you taking full advantage of today's technology to help market your business?

Apr 12, 2001

Here are eight smart ways to give yourself the tech edge:

1. Fax or e-mail coupons or discount offers to primecustomers.
2. Host an online forum or chat session with potential and existingclients.
3. Create a customer fax-request ordering system.
4. Use online advertising to reach people and markets previouslybeyond your geographical boundaries and your budget.
5. Create customer databases loaded with client information,including special dates, orders and preferences.
6. Check in on your competitor's Web sties regularly.
7. Be creative. Use graphic software to create fliers, brochuresand newsletters.
8. Post your message on as many free message boards asappropriate.

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.

The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

6 Questions to Ask Before You Begin Your Franchise Search

Having Trouble Speaking Up in Meetings? Try This Strategy.

He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

Most Popular

See all

Money & Finance

Revenue vs. Profit: What's the Difference?

The difference between revenue and profit is vital to understand in order to run a healthy business. Read on to learn all about these basic economic concepts.

By Entrepreneur Staff