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Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.

By Don Debelak •

Opinions expressed by Entrepreneur contributors are their own.

TheEntrepreneurs: Scott Androff, 44, and Bruce Hilsen, 56,co-founders of Twin Star Industries in Bloomington, Minnesota

The Product:Atmosklear Odor Eliminator, introduced in 1998, is a nontoxic,biodegradable spray that eliminates odors. The product is differentfrom other odor fighters because it doesn't just mask an odor;rather, it chemically attacks whatever is causing the odor. Androffdeveloped the product in 1997 after his grandmother broke her hipand couldn't let her dog out regularly.

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