Breath of Fresh Air
How do you sell buyers on an invention that creates a new product category?
Opinions expressed by Entrepreneur contributors are their own.
The Entrepreneurs: Dr. Robert Pincus, 50; and Dr. Scott Gold, 49; ear, nose and throat (ENT) specialists, and founders of SaltAire in New York City
Product Description: SaltAire is a drug-free, pH-balanced saline nasal rinse. Sold in a special application bottle with a built-in pump, it gently moisturizes nasal passages and flushes out irritants known to cause sinus infections. Typical sprays mist the nose, but SaltAire provides a full rinse of 1 to 2 ounces per use. Sinus sufferers use it every day; allergy sufferers and others use it as needed.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve