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Sell Yourself Right

If you do it right, a pitch show can mean a wealth of opportunity for your new business.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

Media outlets, venture capitalists and startups all love launch and pitch shows like DEMO, and Under the Radar. These shows bring together promising new online startups to connect them with a wider audience, potential partners and funding sources. The co-founders of intelligent online travel organizer TripIt--Gregg Brockway, 42; Scott Hintz, 37; and Andrew Denmark, 36--have been through the gauntlet with TechCrunch40, Web 2.0 Summit Launch Pad and Under the Radar. The San Francisco company officially launched its public beta at the Tech-Crunch show last year.

The application process for getting into a launch show can be pretty intense. A written application and multiple demonstrations of its product helped TripIt rise to the top 40 of nearly 700 TechCrunch submissions. "It's a phenomenal networking opportunity," says Brockway. "They did a great job of bringing together top-tier media as well as top-notch financing sources and potential partners."

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