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Calling Out

Pull up an ergonomic chair and a headset-yes, you, too, could be telemarketing from home in no time.

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Q:I've suffered disabling injuries and want to put my salesskills to work at home by starting a B2B telemarketing company. Howdo I get started?

Via e-mail

A:Telemarketing can be an attractive alternative for people who areconfined to the home and personable on the phone. There are twoforms of telemarketing: inbound and outbound. With outboundtelemarketing, you call prospects and use a carefully preparedscript. Inbound telemarketing involves answering calls generatedthrough advertising products or services in another medium, like TVor radio. Typically, those ads provide a toll-free numberthat's routed to you; you then take orders or provideinformation to callers.

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