The Human Approach
Focus less on making your pitch and more on listening to what your customers need.
By Michael Port •
Opinions expressed by Entrepreneur contributors are their own.
I'll fess up first: I've always felt stupid, even before I found out I was dyslexic. My fourth-grade teacher didn't help when she announced I was the worst speller she'd seen in 25 years. My friends were the superheroes who could pick up a textbook minutes before an exam and ace it. I was the kid scrambling to class who couldn't listen and take notes at the same time.
Maybe you've felt stupid at some point, too. Let's be honest: Most salespeople weren't the high-honors kids competing to give the valedictory speech. Salespeople don't always fit into the academic box that's neatly wrapped up and tied with a golden honors sash.
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