The New Tastemakers
Social media meets online retailing at ThisNext.com, making everyone a critic.
Is your top so last season? Find out at ThisNext.com, a social shopping network where people interact with community-validated taste influencers to discover recommended products. The site, which now tops 2 million unique monthly visitors, earns a lead-generation fee from sending users to major shopping affiliates and also sells integrated advertising. Advertisers are attracted, CEO Scott Morrow says, because ThisNext is fundamentally a product recommendation site and companies want to associate their brand with positive commentary. Morrow believes ThisNext's user-review model is a powerful way to expand a product's audience. "We have those influencers who amplify a marketing message beyond the one-to-one contact."
The ThisNext widget lets members display favorite products on their websites. BlogIt ports their recommendations to their own blog.
Users can recommend products using a customized tool that puts a bookmark on the retailer's site or click the recommend button next to a product already on ThisNext. They can also share recommendations using social media sites such as Twitter and Facebook.
Watch People Shop
This Google-powered map shows what people are discovering and shopping for, in real time, all over the globe.
ThisNext partners with a retailer to give away a hot product each month. Users enter by tagging their recommendations with specified keywords.
ThisNext's community team curates the user recommendations deemed most compelling and adds a layer of editorial on top.
A top contributor is invited each week to guest blog and be highlighted in the week's newsletter.
Entrepreneur Editors' Picks
This Founder Quit His 'Prison'-Like Teaching Job Within 2 Months. Now, He and His Sister Are Helping Other Teachers Leave the Classroom and Achieve Financial Freedom.
If You Focus on Problems, You'll Only Find More Problems. Here's How to Focus on Solutions.
Facing More Than 15 Years in Prison, This Founder Transformed His Hustle Into a Powerful Personal Brand and Business. Now, He's Giving Back in a Big Way.
Apple Asks This Jarring Interview Question as a Secret Way to Evaluate a Candidate