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By Crystal Detamore-Rodman • Feb 1, 2003

Opinions expressed by Entrepreneur contributors are their own.

It started out as a straightforward consulting project forMahendra Vora and research partner Sundar Kadayam. They wereanalyzing software trends and perusing market research studies toassess the size of various software markets. But after spending 40hours looking for information that should have taken 10 minutes toaccess, the pair concluded that more advanced tools were needed tosearch the Internet and databases of public information. Withinmonths, they launched Intelliseek Inc., providing software to capture, trackand analyze information for use in strategic planning, marketresearch, product development and brand marketing.

Vora, 39, was no stranger to start-ups. By the time heco-founded Intelliseek in 1997, he already had three businesslaunches under his belt. He sold all three to Fortune 500 firms,providing capital for Intelliseek. His initial investment of a fewmillion dollars supported operations the first couple of years andthrough two major product launches.

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