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When It's Time to Fire Your Own Paying Customers Get the audience and customer base that fits with and appreciates your product.

By Jason Saltzman Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jason Saltzman sits down with Jonathan Kim, co-founder of Appcues. When Appcues launched on Product Hunt, a digital curation of new apps and tools, the company was flooded with product demands.

Kim celebrated because Appcues had what seemed like a never-ending flow of users. However, Kim and the company realized that only a small percentage of people who had bought the product were actually using it. So, how did this entrepreneur change his users habits?

He fired them. Yeah, you heard that right -- he fired paying users.

Click play to learn more.

Related: What's the Best Way to Let Go of Good Employees?

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Jason Saltzman

Startup Mentor, Entrepreneur, CEO of Alley

Jason Saltzman is a seasoned entrepreneur with a background in sales and marketing. Through his roll as CEO of AlleyNYC and as a TechStars mentor, he advises hundreds of startups, offering real life practical application and creative marketing advice.  He is also considered a “must know” in the NYC entrepreneurial scene.  

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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