Get your business
started today

We've made the first three lessons of our Start Your Own Business course free! Also included is a guide to help you create a one-page business brief to effectively communicate your business idea in a format suited for investors, partners, and colleagues.

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How it Works

How it Works

  • 1
    Get Started

    Enter your email address and follow the quick steps to create an account.

  • 2
    Take the first 3 lessons of Start Your Own Business

    You’ll immediately get access to videos, exercises, quizzes, and an assignment to start building your business. These resources will help prepare you for entrepreneurship, test whether your idea has the potential to be a successful business, help you differentiate yourself from other businesses, and define your target market.

  • 3
    Build your personalized business brief

    Complete the business brief guide and watch your answers generate a personalized one-page business brief, consolidating your idea to effectively communicate it in a shareable format to investors, partners, colleagues, family, and friends for feedback.

  • 4
    Complete the rest of the course

    If you’re serious about learning how to launch your business, you can upgrade to SYOB Unlimited to access the full course as well as our exclusive community of entrepreneurs and mentors. You can upgrade right from your account at any time and save your progress from the first three lessons to continue building your business!

Based off our bestselling book, <em>Start Your Own Business</em>

Based off our bestselling book, Start Your Own Business

With more than 40 years of experience and advice shared on and in Entrepreneur magazine, the team at Entrepreneur Media guides you through the first few years of business. Learn what you need to know before taking the plunge, securing finances, launching your venture, and growing your business from startup to household name. Start Your Own Business is the first step toward entrepreneurship.

If you're thinking about entrepreneurship, if you've got a business idea, if you're struggling with your startup--you need this book! It's chock full of essential information and invaluable lessons you'll refer to daily on the road to making your business dream a reality.
— Barbara Corcoran, Investor/Shark on ABC's Shark Tank and Co-Founder of Barbara Corcoran Venture Partners
We’re excited to offer entrepreneurs a complete on-demand start-up course, to help turn your great idea into a successful business. Don’t wait any longer and start your entrepreneurial journey today!
Jason Feifer
Jason Feifer, Entrepreneur Editor-in-Chief

Full Course Overview

Our Start Your Own Business course contains hours of educational videos, interactive assignments, workbooks and exercises. The full start-up course includes five on-demand modules, taking you through the process of getting your business off the ground. You will learn everything you need to know about testing the viability of your idea, writing a business plan, raising funds, and opening for business.

  • Module 1: Preparing for Entrepreneurship

    Determine if you and your business idea are ready for entrepreneurship and the market. Learn how to research your market, understand what you have to offer, who you offer to and where they are located in the marketplace. Refine your business by building a strong brand and business plan.

  • Module 2: Building Your Business

    Understand the pros and cons of starting your business from scratch vs. buying an existing one. Plus, dive into legal matters you need to know—everything from choosing a corporate structure to obtaining a professional attorney and accountant to the tax implications you can expect.

  • Module 3: Ensuring Financial Strength

    Uncover a multitude of financial resources when starting a business— from bootstrapping, to borrowing money, or finding investors.

  • Module 4: Setting Up Your Operations

    Get insights into the best technology to help run your business. Learn which apps, tools, and platforms are best for keeping you connected to your teams and data, managing inventory, and hiring the right people.

  • Module 5: Promoting & Selling Your Goods

    Find out how to advertise to your target audience in creative and cost- effective ways. Then, learn best practices for serving and creating loyal customers.

Get your business brief for free

Learn the initial steps to launch your business with the first three lessons of our course and receive your personalized business brief, all for free.

What You Will Achieve

You will be equipped to:​

  • Gauge your preparedness to become an entrepreneur

  • Apply the principles of successful entrepreneurs

  • Fully develop your business idea and determine whether it has market potential

  • Print, download and share your personalized one-page business brief with potential investors and partners

Even though I’ve started my own businesses, taking SYOB and going through the steps, not only reminded me of actions I needed to take, I learned what pitfalls to avoid and how to accelerate my marketing. Invaluable!

When I started my last company, SYOB kept me focused on the most important and impactful aspects of the business to build first, which makes all the difference when starting your own business. If you want to start up smart, then you need SYOB!

Kevin Siskar
Kevin Siskar
Founder, Finta

Frequently asked questions

How do I create my business brief?

You’ll progress through the lesson videos, quizzes, and exercises, then complete the Business Brief assignment where you’ll apply these learnings. All you have to do is answer the questions that you’re prompted with, and watch your business brief be filled out in real time! Pay close attention to this assignment, as your inputs and answers here will be used to create your finalized business brief.

What’s included in the first 3 lessons?

Complete access to the first three lessons of the SYOB course. Anyone can access this portion of the course, which serves as a tool for building your business idea into a concisely developed outline — our free one-page business brief. You’ll also be able to access all of the curated resources and the instructional webinars included in this section of the course.

What do I need to get started?

You can get started for free in the SYOB community, so there’s no risk. If you decide that you want to continue learning, you can upgrade to SYOB Unlimited for the complete course along with other benefits and features outlined in the first 3 lessons.

Who created this course?

The course was designed by business planning experts and is based on the Entrepreneur Press best-selling book Start Your Own Business. We have leveraged our relationships and partnerships with successful entrepreneurs to bring you the best in class on-demand learning in a supportive community of like-minded peers.

Is my idea safe?

We respect your confidentiality and privacy. We do not disclose or share your business idea or related information. You decide who you want to share your idea with. Please feel free to read our privacy policy for more information.

Will I be able to revisit my information if I want to make any changes to my business brief?

Yes. As long as you’ve signed up and created a login, your information will be stored so that you can make adjustments to your brief based on feedback or pivots.

What type of business can I build using this course?

Our course is designed for any new or aspiring entrepreneur who wants to learn how to start a business. (This includes non-profits, too!) It doesn’t matter what type of business, whether you want to run a business from your kitchen table or you want to build the next online tech giant, our course will provide the foundation for turning an idea into a business.

Do I need to apply to get access?

No. We want anyone who has a desire to learn how to start a business to be able to access SYOB. Our goal is to help you start off smart so you can be successful in the long term if you decide to actually launch a business. Since our SYOB course is on-demand, you can sign up anytime or anywhere. All you need is access to the internet!

How do I know If I have a good idea for a business?

The first step in validating your business idea is making sure that you’re able to crystalize and articulate it — from understanding the problem you’re solving and the market you’re serving, to understanding how you’re going to make money (even if it’s a non-profit!). That is why we offer the first 3 lessons free of charge. You get a complimentary one-page business brief, which will allow you to better understand if now is the right time for you to start a business.

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