A/B Testing

Marketing

Is Your Marketing Working? You Won't Know Till You Test It

Effective marketing is tricky, but it can be greatly informed by testing. Here's how to do that using the latest tools.

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.

How Rapid 'Testing and Learning' During Product Development Saves Time and Money

Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.

A/B Testing Is Maybe the Easiest Way to Boost Conversions on Shopify

It's a cheap and relatively easy way to know what's working and what would work better.

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

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