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Technology

Make Tech(nology), Not a Fraud!

Brands should adjust the tracking code depending on what model of attribution they use, attribution time is but one of the parameters you have to control

Reprogramming Digital Engagement with Programmatic Advertising

Programmatic advertising will be the déjà vu for digital ad space where Internet-first or Internet-only start-ups would have an upper hand

This Company Helps in Bringing Back Customers to Your Website

India's top e-commerce companies like Myntra and Koovs are being helped by Sociomantic