Advertising Strategies

News and Articles About Advertising Strategies

Why Smart Internet Marketers Are Opting for Native Advertising
Native Advertising

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Toby Nwazor
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan
8 Laws for Writing Copy That Sells
Advertising Strategies

8 Laws for Writing Copy That Sells

Crafting effective ad copy is easy-if you follow this expert advice.
Craig Simpson
6 Lessons From the Legends of Advertising
Advertising

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Craig Simpson
5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing
Storytelling

5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing

At its heart, great content marketing is simply good storytelling. You can do that, can't you?
Toby Nwazor
18 Things Testing Your Ads Can Teach You About Effective Advertising
Advertising Strategies

18 Things Testing Your Ads Can Teach You About Effective Advertising

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Craig Simpson
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
4 Reasons Your Company Should Use Native Advertising
Make More Happen

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Mistakes

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson
4 Tips for Crafting the Ideal Sales Letter
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Craig Simpson
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson
Troubleshoot Your Facebook Ads in Just Minutes Using the 'Grid Formula'
Entrepreneur Network

Troubleshoot Your Facebook Ads in Just Minutes Using the 'Grid Formula'

Entrepreneur Network partner Ben Angel explains in part two of this video tutorial how to maximize Facebook advertising.
Erin Schultz
An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform
Entrepreneur Network

An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform

Entrepreneur Network partner Ben Angel explains in part one of this video tutorial how you can better handle the ever-evolving ad platform.
Erin Schultz
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