Advertising Strategies

News and Articles About Advertising Strategies

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Marketing Bootcamp

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
4 Reasons Your Company Should Use Native Advertising
Make More Happen

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Bootcamp

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Bootcamp

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson
4 Tips for Crafting the Ideal Sales Letter
Marketing Bootcamp

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Craig Simpson
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Bootcamp

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson
Troubleshoot Your Facebook Ads in Just Minutes Using the 'Grid Formula'
Entrepreneur Network

Troubleshoot Your Facebook Ads in Just Minutes Using the 'Grid Formula'

Entrepreneur Network partner Ben Angel explains in part two of this video tutorial how to maximize Facebook advertising.
Erin Schultz
An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform
Entrepreneur Network

An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform

Entrepreneur Network partner Ben Angel explains in part one of this video tutorial how you can better handle the ever-evolving ad platform.
Erin Schultz
The 6 Best Advertising Strategies For Small Business
Marketing Bootcamp

The 6 Best Advertising Strategies For Small Business

Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
Thomas Smale
4 Must-Haves for Brands Considering TV Commercials
Marketing Bootcamp

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Marketing Bootcamp

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
Laura Entis
5 Digital-Marketing Tactics to Ditch in 2016
Marketing Bootcamp

5 Digital-Marketing Tactics to Ditch in 2016

Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
Matt Walker
Marketing Bootcamp

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
Here's The Reason Why Full-Page Ads Are a Waste of Money
Marketing Bootcamp

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg