News and Articles About Advertising Strategies
Crafting effective ad copy is easy-if you follow this expert advice.
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
At its heart, great content marketing is simply good storytelling. You can do that, can't you?
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Entrepreneur Network partner Ben Angel explains in part two of this video tutorial how to maximize Facebook advertising.
Entrepreneur Network partner Ben Angel explains in part one of this video tutorial how you can better handle the ever-evolving ad platform.
Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.