Advertising Strategies

News and Articles About Advertising Strategies

An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform
Entrepreneur Network

An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform

Entrepreneur Network partner Ben Angel explains in part one of this video tutorial how you can better handle the ever-evolving ad platform.
Erin Schultz
The 6 Best Advertising Strategies For Small Business
Marketing Bootcamp

The 6 Best Advertising Strategies For Small Business

Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
Thomas Smale
4 Must-Haves for Brands Considering TV Commercials
Marketing Bootcamp

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Marketing Bootcamp

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
Laura Entis
5 Digital-Marketing Tactics to Ditch in 2016
Marketing Bootcamp

5 Digital-Marketing Tactics to Ditch in 2016

Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
Matt Walker
Marketing Bootcamp

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
Here's The Reason Why Full-Page Ads Are a Waste of Money
Marketing Bootcamp

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Marketing Bootcamp

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Sandi Krakowski
Marketing Geeks Take Revenge on Advertising Tech
Marketing Bootcamp

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
7 Ways to Turbocharge AdWords for Optimal Performance
Marketing Bootcamp

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Marketing Bootcamp

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Marketing Bootcamp

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
The Most Memorable Ad Campaigns Share These 3 Elements
Marketing Bootcamp

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Jennifer Connelly
4 Essentials for Capturing and Converting Mobile Shoppers
Marketing Bootcamp

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson