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Advertising

Marketing

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
Growth Strategies

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Marketing

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Starting a Business

Do You Know What Your Audience Wants?

Define your target market and stay up to date with its needs.
Ask Entrepreneur

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.
Marketing

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
Marketing

5 New Places to Advertise

Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
Marketing

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Marketing

Is Low Traffic Holding You Back?

Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
Marketing

Ad Choices Made Simple

Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
Marketing

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.
Marketing

Audacious Advertising

In-your-face marketing could be the best way to reach your audience.
Marketing

The Multimillion-Dollar Super Bowl Gamble

Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Marketing

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.