Advertising

Marketing

3 Tips for Successful Green Marketing

If you're jumping on the green bandwagon, do it practically.
Advertising

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
Marketing

A $25 Million Press Release

Grab the press's attention--and keep it--with concise and compelling releases.
Growth Strategies

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.
Growth Strategies

Business Lessons from Alternative Sources

The most valuable business lessons can be found in the places you'd least expect.
Starting a Business

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns <i>too</i> creative? Here's what separates a marketing plan that works from one that doesn't.
Ask Entrepreneur

Start With the Top Dog: A Sales Primer

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of <i>Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).</i>
Marketing

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Marketing

Campus Coverage

Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Marketing

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
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