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Advertising

Marketing

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Marketing

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?
Marketing

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Marketing

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Marketing

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
Marketing

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
Marketing

Selecting the Best Media for Your Ad

Don't waste time and money. Here's how to choose the best place for your ads the first time.
Marketing

Advertising Your New Business

How to get big results with a small budget
Marketing

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Marketing

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?
Marketing

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments
Marketing

Sponsorships Beyond Sports Arenas

Send your marketing efforts back to school.
Marketing

Timing is Everything

...especially when it comes to buying advertising.
Marketing

Low-Cost Advertising Basics

Get the most for your advertising dollars using these guidelines.