Advertising
What Are Your Customers Watching While They Wait? Learn How To Improve Your Business's Atmosphere.
Blake Sabatinelli, the CEO of Atmosphere, explains the growth of the streaming television platform built for businesses.
ASCI Fortifies Guidelines For Qualification of Brand Extension of Restricted Categories
The Advertising Standards Council of India (ASCI) has updated its guidelines for 'Qualification of Brand Extension-products and services' under the restricted category prohibited from advertising by law.
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?
For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf.
Elon Musk Gives Profanity-Laden Tirade During DealBook Interview: "Go F--- Yourself'
Musk addressed the companies that have pulled advertising from the X platform at the 2023 DealBook Summit in New York on Wednesday. Watch the interview, here.
6 Surprising Psychological Tricks the Best Advertisements Use
Research shows there are universally effective strategies in advertisments. Here's one that uses a bunch of them.
Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact
As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness
Saugata Gupta Appointed ASCI Chairman, Sets Vision To Consolidate Preventive Footprint Of ASCI
Saugata Gupta's association with ASCI spans several years; two years on the Board of Governors and four years as a special invitee on the Board of Governors.
Your Guide to Choosing the Right Google Ads Consultant or Agency
Don't hire a Google Ads consultant without doing your due diligence.
Tanmay Bhat On Creativity In Advertising
From comedy sketches with AIB to analysing cringy Tik Toks and giving us gems like Pakistani Uber chats or the latest Pitai Reviews, Tanmay Bhat has come a long way. He has ensured to keep us entertained with his fresh ideas even when things have gone against him. We recently had him over to discuss this digital journey at our Entrepreneur Summit in Delhi.
6 Steps to Improve the ROI of Your Google Ad Campaigns
Trouble with your Google Ads? After nearly 20 years mastering the service, I've got the solution.
A Bombshell Report Found at Least 18 Brands' Ads Were Placed Next to a Verified Pro-Nazi X Account
Gilead Sciences and NCTA halted ad spending on X (formerly Twitter) because their ads were placed next to fascist content.
This Industry Is Making More Money Than Hollywood and the Music Industry Combined — Here's How Your Business Can Get Involved
With mobile gaming revolutionizing product placement and brand awareness, one surprising demographic is leading the charge.
5 Effective Strategies to Capture Your Audience and Combat Ad Blindness
Learn how to devise and execute ad campaigns that prioritize relevant and engaging content that can break through the noise and beat the competition.
How Advertising Is a Living, Evolving Entity (and How to Grab Hold of It)
Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of advertising is crucial for entrepreneurs looking to thrive in a rapidly changing landscape.
Why Advertisers and Marketers Should Tap into Web3 and Metaverse?
While Metaverse and Web3 will take a few years to take their full form, advertisers and marketers need to be prepared and get going on it.