Analytics

News and Articles About Analytics

'People Analytics' Can Save You From Costly H.R. Mistakes
Analytics

'People Analytics' Can Save You From Costly H.R. Mistakes

Here are five of those mistakes, just to start. Interested yet?
Heather R. Huhman
7 Ways To Save Time, Energy and Money on Content Marketing
Content Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
How Google Uses People Analytics to Create a Great Workplace
Inspiring Your Team

How Google Uses People Analytics to Create a Great Workplace

Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
Steffen Maier
Here's the Tech Toolkit You Need to Maximize Results Before, During and After Launch
Launching a Business

Here's the Tech Toolkit You Need to Maximize Results Before, During and After Launch

All the time and energy you invested will fall short if this isn't done right.
Craig Corbett
This Is Why Social Media Analytics Are Essentially Worthless
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Steve Tobak
5 Reasons to Quickly Start Using Accelerated Mobile Pages
Technology

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.
John Lincoln
How to Enter a Market You Can Win
Growth Strategies

How to Enter a Market You Can Win

Doug Grimsted, CEO of Aginity, talks about how to be strategic when choosing a market for your business.
How Companies Can Become Data Driven
Data Driven Marketing

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Predictive Analytics

How to Boost Customer Loyalty Using Analytics and Actionable Insights

Returns data offers companies priceless insights that improve the customer experience.
Peter Sobotta
3 Steps to Building a Predictive Analytics System
Analytics

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.
Constance Aguilar
Don't Make These 3 Technology Mistakes
Technology Innovation

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Venkat Viswanathan
What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'
Internet of Things

What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'

His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).
Adi Azaria
Instagram's Business Features Could Annoy Loyal Users
Instagram

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Lesya Liu
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.