Analytics

News and Articles About Analytics

The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing Bootcamp

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
How Tech Is Becoming an Integral Player in Energy Solutions
Performance Ignited

How Tech Is Becoming an Integral Player in Energy Solutions

Analytics are shaping decisions about where and how energy producers tap natural resources and how we can build our greener future.
David Koji
Breakthrough Storytelling Starts With Audience Intelligence
Marketing Bootcamp

Breakthrough Storytelling Starts With Audience Intelligence

Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.
Michael Brito
Is Your Organization Playing the 'Gossip Game?'
Business

Is Your Organization Playing the 'Gossip Game?'

Utilize pulse surveys to keep your organization on the same page.
Matthew Wride
3 Mobile Analytics Platforms for Measuring User Engagement
Customer Experience

3 Mobile Analytics Platforms for Measuring User Engagement

You don't know if you have a successful app if you're not measuring how users engage with it.
Himanshu Sareen
5 Ways to Remarket You Can Start Using Now
Marketing Bootcamp

5 Ways to Remarket You Can Start Using Now

Remarketing is the most effective advertising strategy. Here are five strategies that are worth implementing right away.
Rocco Baldassarre
Wearable Technology: A Powerful HR Tool
Performance Ignited

Wearable Technology: A Powerful HR Tool

From promoting a healthy lifestyle to enhancing workplace safety, there's a lot of potential for companies to see.
Meghan M. Biro
Phone Analytics Are Changing the Future of Marketing
phone analytics

Phone Analytics Are Changing the Future of Marketing

With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Lucinda Watrous
7 Clean-Tech Companies That Solve More Than Environmental Problems
earth day

7 Clean-Tech Companies That Solve More Than Environmental Problems

To get people to make a change, sometimes it needs to be more than the right thing to do.
Lydia Belanger
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money
Marketing Bootcamp

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Peter Daisyme
4 Tracking Tools to Help You Streamline Your Flood of Content
Social Media Analytics

4 Tracking Tools to Help You Streamline Your Flood of Content

Take a look at what's working in the world of social-media analytics.
Hiral Rana
Where Do Companies Like Alexa and Compete Get Their Data?
Marketing Bootcamp

Where Do Companies Like Alexa and Compete Get Their Data?

Browser toolbars provide important analytics for Web-based marketers.
James Parsons
4 Essentials to Wring Results From Your Content Marketing Budget
Marketing Bootcamp

4 Essentials to Wring Results From Your Content Marketing Budget

Content marketing is so different from traditional marketing that it requires its own budget and its own metrics to judge results.
John Rampton
The Savvy SEO's Guide to Backlink Analysis
SEO

The Savvy SEO's Guide to Backlink Analysis

Here is an easy process that you can commit to executing regularly instead of overwhelming yourself with unnecessary steps.
Aaron Agius

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.