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The anonymous messaging social-media app Whisper analyzed tens of millions of comments and teased out thematic trends for Entrepreneur.
On this new app, employees will want to be just a number.
Users can place and receive anonymous phone calls that last no longer than 60 seconds with the aim of spreading some morning cheer.
The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
The move marks an about-face from the company's founding mission, which sought to establish a digital network of actual identities.
Instead of turning a blind eye to the growing backlash against identity-based social media, Facebook wants in.