Apps

Does Your Company Need an App, a Website or Both?
Technology

Does Your Company Need an App, a Website or Both?

When facing a technological crossroad, you must ensure you're targeting platforms that best serve your product and your audience.
Kuty Shalev
We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.
Delivery

We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.

With both chains recently teaming up with Postmates to offer delivery for the first time, we decided to see who came out on top in the battle of the brands.
Kate Taylor
Woman Escapes Hostage Situation Through Ingenious Use of the Pizza Hut App
Apps

Woman Escapes Hostage Situation Through Ingenious Use of the Pizza Hut App

An urban legend became high-tech reality this week when a quick-thinking mom sent out a cry for help through a pizza-delivery app.
Kate Taylor
Tinder's Sean Rad: 'Who We Are as a Company Isn't Necessarily About a Swipe'
Tinder

Tinder's Sean Rad: 'Who We Are as a Company Isn't Necessarily About a Swipe'

The president of the popular dating app hinted at the company's future.
Nina Zipkin
3 Essentials for Marketing Your Mobile App
Marketing Bootcamp

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
Do You Have What It Takes to Be an 'Appreneur?'
Apps

Do You Have What It Takes to Be an 'Appreneur?'

Entrepreneurs trying to break into the app industry are presented with their own set of challenges. '
Gilad Bechar
The 4 Must-Use Tools to Help Virtual Teams Remain Focused
The Grind

The 4 Must-Use Tools to Help Virtual Teams Remain Focused

As technology grows remote co-founders, employees and contractors are becoming more common. Here are a few tricks to keep the team on the same page.
Sarah Haselkorn
Controversial Anonymous App Secret Shuts Down
Apps

Controversial Anonymous App Secret Shuts Down

CEO David Byttow said he is returning money to investors instead of pivoting the company.
Nina Zipkin
5 Ways to Win Back an Abandoned Shopping Cart
Customer Experience

5 Ways to Win Back an Abandoned Shopping Cart

We're talking the online kind, of course, and the lost revenues they pose for startups.
Bobby Emamian
5 Tips for Marketing Your App Internationally
Global Expansion

5 Tips for Marketing Your App Internationally

There are huge and growing markets around the world for those willing to navigate differences in language and culture.
Vijayakumar Radhakrishnan
Tamagotchi, the Digital Toy from the '90s, Arrives on Apple Watch
Nostalgia

Tamagotchi, the Digital Toy from the '90s, Arrives on Apple Watch

It's not quite the same, but it should bring you back.
Laura Entis
10 Great Social Media Tools to Boost Online Success
Marketing Bootcamp

10 Great Social Media Tools to Boost Online Success

If you aren't able to get your message and your content in front of the right online audiences, your business is unlikely to succeed.
Sujan Patel
How to Build a Consumer App Your Customers Will Want to Download
Apps

How to Build a Consumer App Your Customers Will Want to Download

Customers want an app simple to use that makes doing business with you easier.
Murray Newlands

Apps are self-contained software programs designed for a specific purpose. They are available for download, for free or at cost, on both Apple and Android devices and are effective tools for companies seeking to interact with consumers more readily.

Apps have revolutionized the way people communicate, interact, find information, make purchases and manage their businesses.