Authenticity

Customer Loyalty

What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Shark Tank

Lori Greiner Is the 'Shark' With a Heart

'Shark Tank's' Lori Greiner lends her name to multiple charitable events.
Women Entrepreneurs

How to Use Facebook Groups for Authentic Marketing

Two founders of Facebook's most popular groups for women entrepreneurs provide marketing tips on the use of social media.
Leadership Qualities

The 7 Habits of Real Leaders

Authenticity and courage are leadership traits you can't get from a book or coach.
Instagram

5 Ways to Create More Compelling and Viral Instagram Content

This self-made Instagram expert says that being authentic and consistent are just a few tactics to maximize your marketing on the platform.
Women Entrepreneurs

Why Vulnerability, Authenticity and Love Are 3 Must-Haves for Entrepreneurs

It can seem uncomfortable to talk about these things in a business article, but the truth is -- that's where all the magic happens.
Authenticity

Don't Copy Tips and Tricks. Be Valuable and Remarkable.

All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Personal Branding

10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
Branding

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Building Your Online Presence

3 Secrets to Building a Committed Audience Online

There are two billion people logging onto the Internet daily. Each one wants to be respected as a distinct individual.
Movies

Every Time a Bell Rings, a Business Gets Its Wings

Entrepreneurs can learn a lot about business from these four classic Christmas movies.
Authenticity

How My Success Story Is a Tale of Two Cities

From a humble beginning in Sioux Falls to the big time in New York City, I never forgot who I was.
Leadership

Ever Talk About Non-Work Stuff With Your Employees? Do It. They Will Love You.

Simple things like showing your staff members that you truly care about them can transform you from a good manager into a great leader.
Authenticity

Honesty and Acceptance Starts With Self

You have to come clean with yourself first if you expect authenticity from others -- in business and in life.