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Authenticity

Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Small Business Heroes

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
Entrepreneur Network

Don't Be Afraid to 'Be Born Again' Into Your Most Authentic Self

Dr. Dragos of Amazing University uses an old tale from Romania to tell you that you should always pursue your dreams, no matter where you are in life.
Customer Loyalty

What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Shark Tank

Lori Greiner Is the 'Shark' With a Heart

'Shark Tank's' Lori Greiner lends her name to multiple charitable events.
Women Entrepreneurs

How to Use Facebook Groups for Authentic Marketing

Two founders of Facebook's most popular groups for women entrepreneurs provide marketing tips on the use of social media.
Entrepreneur Network

Peace of Mind Will Lead to Authenticity

Dr. Dragos of Amazing University says you cannot have a conflicted mind if you want to embrace who you really are.
Ready For Anything

The 7 Habits of Real Leaders

Authenticity and courage are leadership traits you can't get from a book or coach.
Instagram

5 Ways to Create More Compelling and Viral Instagram Content

This self-made Instagram expert says that being authentic and consistent are just a few tactics to maximize your marketing on the platform.
Ready For Anything

Why Vulnerability, Authenticity and Love Are 3 Must-Haves for Entrepreneurs

It can seem uncomfortable to talk about these things in a business article, but the truth is -- that's where all the magic happens.
Authenticity

Don't Copy Tips and Tricks. Be Valuable and Remarkable.

All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Personal Branding

10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
Branding

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Building Your Online Presence

3 Secrets to Building a Committed Audience Online

There are two billion people logging onto the Internet daily. Each one wants to be respected as a distinct individual.