Barcode

News and Trends

French Influencer Marketing Agency YKONE Acquires Barcode

This move will allow YKONE and Barcode to take advantage of new business opportunities and adjust to the changing global influencer marketing landscape by utilising their individual strengths, resources, and skills.

Science & Technology

The Man Who Invented a Technology Used Billions of Times a Day Doesn't Get Credit for It. Now He's Setting the Record Straight.

Paul McEnroe, an award-winning engineer who spent more than two decades in leadership roles at IBM, opens up about the Universal Product Code's development and the misconception that persists.