Behind the Brand

News and Articles About Behind the Brand

Branding Lessons From the Presidential Conventions
Make More Happen

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
Russell Simmons Talks Drug Dealing, Entrepreneurship and the Key to Happiness
Entrepreneur Network

Russell Simmons Talks Drug Dealing, Entrepreneurship and the Key to Happiness

On this episode of 'Behind the Brand,' Russell Simmons talks about being present, life and entrepreneurship.
Bryan Elliott
The #1 Secret to Building Your Perfect Personal Brand
Make More Happen

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
Your Brand Is About the Feels
Make More Happen

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
10 Ways to Wash Corporate Stink Off Your Cool Brand
Marketing Bootcamp

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
Where Your Marketing Team Must Focus to Build an Enduring Brand
Marketing Bootcamp

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Carolina Rogoll
Brander Beware: 5 Pitfalls That Will Limit Your Startup
Ready To Launch

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Carolina Rogoll
Enchant Customers With the Story Behind Your Brand
Marketing Bootcamp

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
10 Guiding Principles for Growing a Startup Into a Business That Will Last
Ready To Launch

10 Guiding Principles for Growing a Startup Into a Business That Will Last

Nurturing a business requires a tolerance for uncertainty and an endless willingness to adapt to circumstances beyond your control.
Anthony Scaramucci
6 Core Principles of Star Brands
Marketing Bootcamp

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Carolina Rogoll
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Marketing Bootcamp

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Catherine Clifford
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
Make More Happen

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Greg Monaco
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Marketing Bootcamp

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
For the Brand to Thrive, the Leader Must Be the Brand
Make More Happen

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly