Brand Creation

How to build the sound logo of your brand?

We all locate the Netflix "dum-dum". We tell you what Sonic Branding is and how to take advantage of it to boost your presence.

How El Zorro and Robin Hood can help you tell the story of your brand

Every brand needs a combination of suitable archetypes to build its narrative world.

Why you should give Clubhouse a try

Clubhouse is a platform where the conversation can be recovered, without distracting emojis, texts, photos or videos.

Ismael El-Qudsi

This distinguishes 'successful' companies from legendary companies

Get to know the "hero's journey" and learn to tell your own story.

8 Keys to Coming Up With a Brand Name That Will Attract Customers

When thinking of a name for your business, it's important to keep several notes in mind.

Despite Progress, Companies Need to Do More to Address Gender Inequity

Companies have a responsibility to ensure that women have a seat at the table.

Karla Zepeda

What Should You know About LinkedIn if You Sell to Other Companies?

We give you some strategies to stand out on LinkedIn if you're a B2B entrepreneur.

Spicy Minds