Brand Engagement

Technology

Brand Experience: How Powerful AI-Powered Chatbots Have Transformed Customer Engagement

Chatbots have stepped in to automate cumbersome, repetitive tasks so that humans can tackle more nuanced, complex problems. Robotic Process Automation has revolutionized brand communication

Marketing

87% of Indian Consumers Prefer Brands Offering Proactive Engagement Services

The bar for service expectations has risen with India leading the way